Case Study: TFG boosts online conversion with Bloomreach Loomi Conversational Agent

TFG boosts online conversion rate by 35.2% with Bloomreach

The Foschini Group (TFG), a major South African retail group, sought to create personalized customer experiences using conversational AI but had concerns about the technology's accuracy and effectiveness. To address this, they partnered with Bloomreach to explore the capabilities of its Loomi Conversational Agent product.

Bloomreach implemented its Loomi Conversational Agent on TFG's ecommerce platform, Bash, integrating it without needing engineering resources. The solution learned quickly and was tested during Black Friday. Bloomreach's agent drove a 35.2% higher conversion rate, a 39.8% increase in revenue per visit, and a 28.1% lower exit rate for the customers who interacted with it.

TFG (The Foschini Group)