Case Study: TeamSport drives data-driven email campaign growth with Bloomreach

TeamSport Powers Data-Driven Email Campaigns With Bloomreach Engagement

TeamSport, a business focused on growing customer engagement through email, needed a better way to scale its campaigns and measure performance more precisely. With Bloomreach’s Loomi AI-powered email marketing and automation tools, TeamSport aimed to improve targeting, automate triggered communications, and optimize its email flows and audience management.

Bloomreach helped TeamSport unify campaign creation, consent tracking, triggers, and analytics in one solution, enabling the company to expand from 2 monthly emails and 10 triggered campaigns to more than 50 communications in just a few months. The impact was significant: TeamSport reported a 135% increase in last-click attribution from email campaigns, giving the team clearer insight into what worked and how to optimize future marketing efforts.

TeamSport

Lawrence Mason

CRM Manager