Case Study: Tatry Mountain Resorts drives customer engagement and brand loyalty with Bloomreach

Tatry Mountain Resorts Uses Bloomreach and Voxwise To Drive Customer Engagement

Tatry Mountain Resorts needed a way to boost customer engagement and loyalty across its ski resorts by using customer data more effectively and motivating guests to ski more often. Bloomreach, together with Voxwise, supported the effort through Bloomreach’s intelligent personalization platform and Loomi AI to turn skiing activity into a more engaging customer experience.

Bloomreach helped Tatry Mountain Resorts collect and organize customer data at scale, enabling personalized ski-stat tracking, progress updates, and reward tiers like “racer” and “hero.” The solution also encouraged repeat visits to TMR sports shops for physical badges, while personalized messages with elevation graphs and remaining kilometers were delivered after each ski day. As a result, Tatry Mountain Resorts improved brand loyalty and increased opportunities for revenue through deeper customer engagement.

Tatry Mountain Resorts

Milan Schnorrer

Chief Executive Officer