Case Study: Tamaris boosts repeat purchases with Bloomreach Loomi AI

Tamaris boosts repeat purchases across 13 countries with Bloomreach

Tamaris, a leading European footwear brand, faced the challenge of low repeat purchase rates due to fragmented customer data across 13 countries. Without a unified view of the customer journey, they could not identify at-risk customers or execute timely, personalized re-engagement campaigns, which limited customer lifetime value.

Working with Bloomreach and its Loomi AI-powered segmentation, Tamaris unified its customer data into a single platform. This enabled automated, personalized re-engagement campaigns based on real-time behavior. The solution deployed across 13 markets resulted in a successfully increased repeat purchase rate, moving one-time buyers to become multi-time buyers.