Case Study: Solid Signal doubles conversion rate and boosts site engagement with BloomReach Commerce Search

Solid Signal Giving consumers a clear connection to products they want

Solid Signal, founded in 2002, is a leading online retailer of high‑end audio and video equipment offering 24‑hour phone support to help customers pick the right products. When shoppers had trouble finding items on the site, previous third‑party and in‑house search solutions proved unreliable and maintenance‑heavy; with 10% of visitors using site search (and site‑search users 90% more likely to buy), executives knew a better experience was essential to retain customers and drive sales.

By implementing BloomReach Commerce Search—using machine learning and natural language processing—Solid Signal automated relevancy, personalized results at scale, and freed developers to focus on higher‑value work. The change doubled search‑user conversion from 3% to 6%, cut exit rates on search results pages by about 33.5%, and increased average time on site by roughly 47%, while encouraging broader product engagement.

Solid Signal

Brad Krupkin

Director of Marketing