Case Study: Revolution Beauty achieves 5x more revenue per email with Bloomreach Campaign Agents

Revolution Beauty Unlocks Campaign Velocity and Revenue With Bloomreach Affinity

Revolution Beauty, the UK-based beauty brand with 13 brands in its portfolio, needed a faster way to create and launch campaigns while balancing speed, testing, and creativity. With limited time and resources, the team struggled to build variants across channels and keep up with product and promotion launches, so they turned to Bloomreach’s campaign agents.

Bloomreach implemented Loomi AI-powered campaign agents that generated campaigns from prompts, handled audience segmentation and targeting, and executed automated email campaigns. This let Revolution Beauty test, launch, and iterate in minutes instead of weeks, driving 5x more revenue per email and generating over 5% of total email revenue from new autonomous campaigns.

Revolution Beauty

Ash Madhav

Head of Customer Insight & Engagement