Case Study: Revolution Beauty achieves 22% higher conversion rates with Bloomreach

Revolution Beauty Creates Interconnected Experiences With Bloomreach

Revolution Beauty, a beauty brand looking to create more connected customer experiences, was challenged with improving engagement across channels and making campaigns more relevant at scale. With Bloomreach, the company used Bloomreach’s platform and Loomi AI to add new channels and deliver hyper-personalized journeys for loyalty customers and lapsed email subscribers.

Bloomreach helped Revolution Beauty implement personalized omnichannel campaigns, including direct mail, on-site targeting, and reactivation emails tailored to customer context and loyalty points balance. The results included a 22% increase in conversion rates, a 20% lift in loyalty redemptions, a 71% open rate, and a 15% conversion rate on reactivation emails, showing strong measurable impact from Bloomreach’s solution.

Revolution Beauty

Ash Madhav

Head of Customer Insight & Engagement