Case Study: REI achieves agile, customer-centric digital commerce with Bloomreach Experience Manager

REI - Customer Case Study

REI, a member-owned outdoor retail cooperative with 143 stores in 36 states, sought a more agile, flexible digital experience platform to replace its suite-based solution. The company needed cross-channel support, continuous delivery and innovation, and stronger analytics and targeting to build more personal connections with customers.

BloomReach’s lightweight digital experience platform was integrated with REI’s e-commerce stack to deliver a customer-centric, comprehensive digital commerce experience. The best-of-breed approach enabled faster, continuous innovation and the creation of customized solutions that better meet the needs of REI’s customer base.

REI