Case Study: Rapha Racing achieves 31% more purchase events in Facebook Ads with Bloomreach's Conversions API

Rapha Racing Sees +31% Purchase Events from Facebook Ads With Bloomreach’s Conversions API

Rapha Racing, the London-based maker of premium cycling apparel, faced growing uncertainty in its Facebook Ads performance as third-party cookie limitations and pixel underreporting masked actual conversions and inflated acquisition costs. The performance marketing team needed a way to regain reliable tracking and a clearer view of ad-driven revenue.

By implementing Bloomreach Engagement’s integration with Facebook Conversions API, Rapha quickly began sending server-to-server events and building accurate remarketing audiences. The fast rollout revealed 31% more purchase events in Facebook Ads Manager—restoring a fuller picture of campaign ROI and enabling better-informed media spend decisions.

Rapha Racing

Lee Hirst

Digital Marketing Manager