Case Study: Raisin achieves an 18% conversion rate increase with Bloomreach

Raisin Achieves 18% Conversion Rate Increase with Bloomreach and Vecton

Raisin partnered with Bloomreach and Vecton to improve how it connects customers with the financial products most relevant to them. Using Bloomreach’s agentic personalization platform, Loomi AI, Raisin needed a way to monitor customer preferences in real time and respond when deposit interest rates changed.

Bloomreach and Vecton implemented the “interest rate increase auto alert” use case, which automatically checks rates, compares them to products customers had previously viewed, and sends personalized mobile notifications when a better offer appears. Built in just one month, the solution delivered an 18% increase in conversion rate, while a dashboard helped Raisin’s teams track performance and maintain quality.

Raisin

Burkhard Henn

Chief Marketing Officer