Case Study: Proffsmagasinet achieves higher revenue with fewer emails using Bloomreach

Proffsmagasinet Sends Fewer Emails, Generates More Revenue With Bloomreach

Proffsmagasinet, a Nordic ecommerce destination for DIY homeowners and craftsmen, needed a better way to understand customer journeys and use scattered data from multiple marketing tools. Using Bloomreach’s Loomi AI and email marketing capabilities, the company wanted a single platform to improve personalization and make its campaigns more effective.

Bloomreach helped Proffsmagasinet activate customer data for omnichannel personalization, enabling smarter segmentation based on behavior and purchases, plus better email timing, content, and cadence. As a result, Proffsmagasinet now sends 33% fewer emails, has doubled email conversion rates, and reduced unsubscribe rates by 65%, while also improving SMS targeting and overall sales performance.

Proffsmagasinet

Simon Lofgren

Marketing Automation Specialist