Case Study: Popeyes UK achieves 3x repeat visits by capturing offline data with Bloomreach Engagement

Popeyes UK Uses Offline Data to Power Online Loyalty Program With Bloomreach Engagement

Popeyes UK wanted to connect in-restaurant purchase data to individual customers and use it to strengthen its online loyalty program. With Bloomreach Engagement, the brand aimed to turn offline transactions into actionable customer data and improve engagement across channels.

Using Bloomreach, Popeyes UK increased the share of offline purchase data tied to customers from 0% to 20%, helping power its loyalty program. The result was 3x repeat visits, and campaign-engaged guests outperformed non-engaged guests over a 30-day window, showing measurable impact from Bloomreach.

Popeyes UK

David Carey

Chief Technology Officer