Case Study: Pollard Banknote Limited achieves real-time customer journey engagement with Bloomreach

Pollard Banknote Builds Real-Time Customer Journeys With Bloomreach Engagement

Pollard Banknote Limited, a gaming and lottery solutions provider, needed a way to identify active players and build customer journeys that adapt in real time. To strengthen digital engagement for its lottery clients, it turned to Bloomreach and its Loomi AI personalization platform for real-time, targeted marketing and loyalty capabilities.

Bloomreach helped Pollard Banknote launch the X Cash Blitz Multiplier Wheel campaign, using real-time in-app personalization plus omnichannel email and push messaging to drive participation. The campaign generated $1.15 million in ticket values submitted during the period, while reminder emails achieved a 50% click rate and last-chance emails delivered a 34% open rate, showing strong engagement and measurable impact.

Pollard Banknote Limited

Brian Fielbrandt

Director of Analytics