Case Study: PacSun achieves faster product discovery and insights-driven Trend Pages with Bloomreach

PacSun - Customer Case Study

PacSun, a California-inspired lifestyle retailer with more than 30 years in business and roughly 600 stores across the U.S., offers curated apparel and exclusive collections for young men and women. Faced with a huge catalog and broad category assortment, PacSun struggled to take customers directly to the product pages they wanted, making merchandising and discovery laborious.

By deploying Bloomreach Personalization and Bloomreach Insights, PacSun streamlined the team’s workflow and gained clear visibility into the most popular categories. Using those insights to build and refine Trend Pages, the team could track visitor behavior and product engagement more effectively—making product discovery faster for customers and merchandising more data-driven.

PacSun