Case Study: On the Beach boosts click-through rates and conversions with Bloomreach

On The Beach Boosts Conversions With Customized Price Drop Campaigns Using Bloomreach Engagement

On the Beach, the UK’s leading online holiday package company, needed a better way to personalize marketing across its highly flexible flight-and-hotel offerings. Using Bloomreach’s Loomi AI and Email Marketing tools, the team struggled to turn complex customer data into targeted campaigns that could reengage browsers and drive bookings.

Bloomreach helped On the Beach launch a dynamic price drop email campaign that tracked viewed packages and automatically alerted customers when prices fell. In 50/50 split tests, Bloomreach delivered a 95% lift in click-through rate, a 180% increase in conversion, and a 362% boost in revenue per visitor; after wider rollout, the campaign reached 587% above-average conversion rates and 477% above-average click-through rates.

On the Beach

Olivia Shanu-Wilson

Bloomreac Ambassador and CRM Lifecycle Specialist