Case Study: Notino achieves stronger omnichannel conversions with Bloomreach

Notino Expands Its Omnichannel Strategy With Bloomreach Engagement

Notino, Europe’s largest beauty-specialist online retailer, needed a way to unify customer data and personalize marketing across its growing omnichannel business. With stores in multiple countries and a huge product catalog, the company turned to Bloomreach and its Loomi AI personalization platform to better connect insights from every customer interaction and keep campaigns relevant across channels.

Bloomreach implemented Loomi AI as a single customer view and personalization hub for Notino’s email, web, SMS, push, and remarketing efforts. The results were strong: Google Ads remarketing in the UK saw a 63% increase in conversions, SMS drove 11% of Black Friday orders, and 60% of anti-churn campaign orders came via SMS, showing Bloomreach’s impact on Notino’s omnichannel performance.

Notino

Monika Trepáč

Senior PPC Specialist