Case Study: Nordic Leisure Travel Group achieves 4x higher conversions with Bloomreach

Nordic Leisure Travel Group Turns Traveler Favorites Into 4x Conversions

Nordic Leisure Travel Group, the largest tour operator in the Nordics, wanted a better way for travelers to save, compare, and revisit hotels while browsing across its brands. Working with Bloomreach and its web personalization capabilities, NLTG addressed customer demand for a wishlist-style experience and aimed to capture richer intent data to improve recommendations, personalization, and bookings.

Bloomreach helped NLTG launch “Favorite Hotels” across its tour operator websites, using real-time personalization to store preferences, boost logins, and power smarter segmentation and campaigns. Within four months, travelers who saved at least one favorite hotel converted 4x more often, delivering a 10 percentage-point absolute lift in conversion, while 30% of users actively used the feature.

Nordic Leisure Travel Group

Tom Ahola

Digital Operation Tech Manager