Case Study: New York Pizza boosts email click-through rates with Bloomreach Loomi AI

New York Pizza boosts email click-through rate 30% with Bloomreach

New York Pizza, a major pizza delivery brand in the Netherlands, faced challenges with disconnected marketing tools and generic promotions across its 300+ franchise locations. Their previous tech stack was difficult for marketers to use, required heavy IT involvement, and could not orchestrate personalized cross-channel experiences. They partnered with Bloomreach, utilizing its Loomi AI product, to address these issues.

Bloomreach implemented a solution using Loomi AI to automatically personalize campaigns based on each customer’s preferred store, order history, and local promotions. This created synchronized email, app, and website experiences. The results included a 30% increase in email click-through rates, a 4% order uplift from personalized campaigns, and the elimination of hours of manual work weekly, all while serving unique offers for every store from a single automated workflow.

New York Pizza