Case Study: Neiman Marcus achieves major organic search growth with Bloomreach

Neiman Marcus sees high growth in Organic Search with BloomReach

Neiman Marcus, the century‑old luxury retailer, sought to reduce friction and convert visitors more effectively but found most organic traffic came from trademarked or designer terms. Broader product queries (for example, generic searches like “black patent leather pump”) were difficult and costly to capture with paid search, leaving a gap in reaching shoppers with less specific intent.

Neiman Marcus deployed BloomReach BR Organic Search to make more content discoverable, using thematic pages that match shopper intent and expand indexed pages. The solution drove measurable impact: natural non‑navigational search became one of the top three fastest‑growing traffic channels year‑over‑year, with over 50% of BloomReach visits coming from thematic pages and delivering incremental traffic, new customers and revenue.

Neiman Marcus

Aaron Shockey

Vice President of Digital Marketing and Advertising