Case Study: Neiman Marcus achieves 125% lift in revenue-per-visitor and 150% higher revenue per visit with Bloomreach Commerce Search

Neiman Marcus brings what matters to mobile

Neiman Marcus, the century-old luxury retailer, needed to translate its curated, data-driven customer experience to mobile as mobile traffic surged beginning in 2012. Despite growing visits, conversions on mobile lagged, so the company sought a way to deliver a more relevant, personalized mobile shopping experience that matched its desktop and in-store standards.

Neiman Marcus piloted BloomReach Commerce Search to augment its internal data with external behavioral signals, adding autosuggest, Trending and More Like This personalization on mobile. The results were strong: Trending users saw a 125% lift in revenue per visitor and initial More Like This users generated 150% more revenue per visit, prompting plans to expand the BloomReach partnership.

Neiman Marcus

Jessica Boland

Director of Search & Site Optimisation