Case Study: My Jewellery achieves higher email engagement and Pinterest conversion performance with Bloomreach

My Jewellery Gets Creative With Zero-Party Data and Bloomreach Engagement

My Jewellery, a Netherlands-based clothing and jewelry retailer, wanted to deliver highly personalized customer experiences while respecting privacy and making smarter use of zero-party data. To meet that challenge, My Jewellery worked with Bloomreach and its Loomi AI personalization platform, alongside Pinterest conversion tracking, to improve email marketing and full-funnel campaign visibility.

Bloomreach helped My Jewellery launch a “style profile test” that let customers share preferences in an engaging, GDPR-conscious way, then used those insights to personalize emails and recommendations. The result was a 55% higher email open rate for personalized campaigns, plus a 30% increase in matched checkouts on Pinterest and a 19% reduction in average cost per checkout after implementing the Pinterest API for Conversions.

My Jewellery

Frederique van den Boogaart

CRO Team Lead