Case Study: MandM achieves higher conversion and revenue with Bloomreach

MandM Unifies Customer Data and Personalizes the On-Site Experience With Bloomreach

MandM, one of Europe’s leading off-price online fashion retailers, needed a way to put customers at the center of its marketing and overcome disconnected channels and siloed data. The UK-based company turned to Bloomreach, using its email marketing and personalization capabilities to create a more connected customer experience across its seven localized websites.

Bloomreach helped MandM unify customer data, build a single customer view, and personalize email, SMS, web push, and on-site journeys with Loomi AI and Bloomreach Academy support. The results were strong: personalized banners drove an 83.7% uplift in click rate, dynamic content increased cart updates by 75%, and behavior-based banners lifted purchase conversion by 66%; personalized pop-ups also increased revenue per visit by 2.6% and filter buttons improved conversion rates by 5%.

MandM

Jackie Barnett

Head of CRM