Case Study: Kiwi.com achieves 1,131% increase in bookings via push notifications with Bloomreach Engagement

Kiwi.com Increases Bookings Made Via Push Notifications +1,131% With Bloomreach Engagement

Kiwi.com, a global travel‑tech company that creates unique itineraries by combining carriers and routes, faced sharply reduced booking volumes during COVID‑19 lockdowns and needed better customer communication and more reliable back‑end tracking. To support an expanded CRM focus on B2C brand and experience, the team decided to reimplement Bloomreach Engagement from the ground up to achieve higher‑quality, consistent customer data.

Over six months Kiwi.com built a custom front‑end tracker and back‑end to consolidate historical data and redistribute events to internal systems and external tools via APIs, including Bloomreach Engagement’s Tracking API. Consolidating tracking into a single Bloomreach project improved data consistency and enabled broader, more effective push campaigns—driving a 1,131% increase in monthly bookings made via push notifications (2019 vs. 2021).

Kiwi.com

Michal Rosa

CRM Technologist