Case Study: Jenson USA achieves +8.5% Revenue Per Visitor with Bloomreach Loomi AI

Jenson USA Sees +8.5% RPV With Bloomreach Engagement and Discovery

Jenson USA, America’s go-to online destination for cyclists, needed a better way to help shoppers find the right products across a large catalog. The company wanted to move beyond manual workflows and personalize on-site search for different rider segments, and turned to Bloomreach and its Loomi AI-powered site search to do it.

Bloomreach implemented AI-driven personalized and autonomous search that adapts results in real time based on in-session behavior and past shopping signals. The result was an immediate +8.5% increase in revenue per visitor, driven by higher average order value, and a +26% RPV lift for segmented searchers on mobile devices, with gains that held steady over eight weeks.

Jenson USA

Michael Ladinig

Vice President of Marketing & Brand