Case Study: Isadore reduces potential ecommerce returns with Bloomreach

Isadore Uses Bloomreach Engagement To Drive Sustainable Commerce Initiatives

Isadore, a sustainable cycling apparel brand, wanted to scale its ecommerce business without increasing its environmental footprint. To reduce waste from returns and support its sustainability goals, Isadore turned to Bloomreach and its Loomi AI platform, along with email marketing and web personalization tools, to improve sizing guidance and promote more eco-friendly products.

Bloomreach implemented an on-site sizing weblayer that prompted shoppers with multiple sizes in their cart to get help from Isadore’s support team, and it also powered personalized email recommendations for recycled-material products. The result was a 29% decrease in potential ecommerce returns, with over 69% of prompted customers removing an item from their cart after seeing the weblayer, helping Isadore lower shipping, packaging, and emissions.

Isadore

Marek Šulik

Head of Digital Marketing