Case Study: Interflora Denmark achieves a unified customer view with Bloomreach Engagement

Interflora Denmark Unifies Customer Data With Bloomreach Engagement

Interflora Denmark, part of the Interflora flower delivery network, needed a better way to manage a complex, nonlinear customer journey across web, mobile, email, and other digital channels. As the business grew, its legacy systems could no longer support a single customer view, making it difficult to access data, personalize at scale, and deliver a connected experience using Bloomreach Engagement.

Bloomreach implemented Bloomreach Engagement, a CDP and marketing automation platform, to unify Interflora Denmark’s customer data, migrate existing integrations and communication programs, and replace legacy systems. Working with Responsive, the migration was completed efficiently, enabling omnichannel communication and personalization at scale, and giving Interflora Denmark a more connected customer experience for loyal customers.

Interflora

Zvi Goldstein

Chief Marketing Officer