Case Study: IIAA achieves 5x campaign revenue growth with Bloomreach

IIAA Scales Multi-Brand Marketing and Achieves 5x Campaign Revenue Growth With Bloomreach

IIAA, a multi-brand skincare business, needed a way to unify customer data across its four brands and run more relevant, behavior-based marketing at scale. Using Bloomreach’s Loomi AI agentic personalization platform, IIAA sought to improve marketing automation, segmentation, and cross-channel communication for a research-driven audience.

Bloomreach helped IIAA centralize data, automate workflows, and deliver hyper-personalized campaigns through real-time insights and seamless integration with ecommerce, analytics, and web systems. As a result, IIAA achieved 5x campaign revenue growth and an increase in campaign revenue through streamlined workflows, while also improving engagement with more targeted emails, ads, and web layers.

IIAA

Kate Hodgkinson

Digital & Advocacy Director