Case Study: Williams-Sonoma achieves increased organic traffic and revenue with Bloomreach Discovery

How Williams Sonoma boosted traffic and revenue with Bloomreach SEO

Williams Sonoma, a leading U.S. specialty retailer of home furnishings and gourmet cookware, relies heavily on natural search as a top customer acquisition channel. The challenge was to create new organic-search opportunities without losing prior gains—particularly where brand-centric product language (e.g., “cutlery”) didn’t match the everyday terms customers use (e.g., “knives”).

Williams Sonoma partnered with Bloomreach Discovery (SEO) to tailor a solution that injected top user reviews into the “related products” widget on product and category pages, surfacing items using the vocabulary customers actually search. The change exposed new content to more consumers and drove incremental site visits and revenue across five implemented sites, with conversion rates remaining consistent with other channels.

Williams-Sonoma

Angela Caltagirone

VP, Online Marketing