Case Study: Vitkac achieves higher conversion and ROI with Bloomreach Engagement

How Vitkac Creates Win-Win Experiences With Bloomreach Engagement

Vitkac, Poland’s most exclusive luxury shopping center and online retailer, wanted to improve the user experience on its website by making product discovery easier and more relevant. Its original site lacked strong links and navigation between product pages, forcing shoppers to return to category pages and creating friction in the browsing journey. Vitkac used Bloomreach Engagement and Web Personalization to address this challenge.

Bloomreach implemented AI-powered, personalized product recommendations tailored to real-time customer intent, with filters for in-stock items, no previously purchased products, and matching gender/category. The new experience delivered strong results: a 9.3% conversion rate increase in 11 days, a 23.2% uplift after five months, and a 585% ROI in six months.

Vitkac

Mateusz Ciba

E-Commerce Director