Case Study: Topdanmark achieves agile FinServ digital transformation with Bloomreach Experience

How Topdanmark selected BloomReach Experience to Drive their FinServ Digital Transformation

Topdanmark, Denmark’s second-largest insurance company, needed to modernize a cumbersome legacy stack while enabling faster, customer-focused digital innovation across multiple brands. Web Insights & Optimization Manager Camilla Boel led a search for a platform that met three priorities—continuous product development, easier content sharing across brands, and tools to put customers front and center—after struggling with slow custom development and repetitive content updates across Topdanmark, Danske Forsikring and several campaign sites.

They chose BloomReach Experience, implementing it for public content while keeping the legacy system for the customer portal to avoid risky replatforming. Using BloomReach’s open architecture and variable-driven content, marketers now update once and publish across brands; searchable FAQs and decision trees improve findability and support; and rapid prototyping and BloomReach Relevance collectors set up continuous personalization. The team migrated 500 URLs in 13 two-week sprints, delivering the first phase on the estimated time, scope, and budget.

Topdanmark

Camilla Boel

Web Insights & Optimizaton Manager