Case Study: Steinhoff International Holdings achieves omnichannel growth and faster, personalized shopping experiences with Bloomreach

How Steinhoff Uses Headless Architecture to Drive Omnichannel Strategy

Steinhoff UK, owner of brands such as Bensons for Beds and Harveys with 420 stores, set out to create a seamless, multi‑touchpoint omnichannel journey—recognizing that 80% of customers research online and online acquisition drives substantial in‑store sales. Head of Business Transformation Jamie Danby found their legacy Magento setup lacked the agility to deliver a customized product experience, empower teams, improve conversion quickly, and enable rapid deployments.

Steinhoff moved to a headless architecture by pairing BigCommerce with Bloomreach to separate a scalable commerce engine from a flexible, experience‑driven front end. The solution enables front‑end customization, personalization (including planned AR features), simplified merchandising and faster deployments—delivering measurable gains like 10%+ higher search revenue, 2.5x increased time on site and rapid enterprise launches.

Steinhoff International Holdings

Jamie Danby

Head of Business Transformation