Case Study: Recolution achieves higher conversions and sales with Bloomreach

How recolution Onboards New Customers With Bloomreach

recolution, a German streetwear label focused on sustainable, fair-produced, 100% vegan clothing, needed a stronger way to introduce new customers to its brand values and turn first-time visitors into loyal shoppers. Working with Bloomreach Engagement, recolution aimed to create a GDPR-compliant onboarding journey that would make the online shopping experience more distinctive and encourage repeat visits.

Bloomreach implemented a welcome flow with a web layer offering a 10% discount for newsletter sign-up, a double opt-in email scenario, and confirmation emails that highlighted recolution’s core values. The Bloomreach solution delivered measurable results: a 67% open rate for the onboarding email, an 82% increase in click-through rate, a 23% conversion rate, and a 42% increase in sales over two months, while also improving the quality of the mailing list.

Recolution

Robert Diekmann

Chef