Case Study: musicMagpie prepares for a cookieless future and builds stronger ad audiences with Bloomreach Engagement

How musicMagpie Prepares for a Cookieless Future with Bloomreach

musicMagpie is a British online retailer of refurbished electronics, games and media that uses a dynamic pricing algorithm to stay in tune with market demand. Facing the industry-wide shift away from third‑party cookies (e.g., Google ITP), the company anticipated losing crucial tracking data — risking higher acquisition costs, weaker personalisation and poorer budget allocation.

musicMagpie deployed Bloomreach Engagement (hosted on GCP) as a single CDP and marketing automation layer to unify siloed data, enable server‑side conversion tracking and manage consent in real time. The result: cleaner, actionable data for building and replicating ad audiences, improved channel performance tracking and tighter control over customer data — boosting campaign effectiveness and customer trust.

musicMagpie

Jason Peters

CRM Manager