Case Study: Hobbycraft achieves 29% more searches and customer growth with Bloomreach

How Hobbycraft Kept the United Kingdom Creative During Lockdown

Hobbycraft, the United Kingdom’s largest arts and crafts retailer, faced a sudden surge in demand during lockdown as first-time crafters searched for items like jigsaws, kids’ paint, and chalk. To keep up with this shift, Hobbycraft worked with Bloomreach and its Loomi AI platform to improve personalization, search, merchandising, and content management.

Bloomreach helped Hobbycraft create and update pages quickly, optimize product placements, and personalize the shopping experience without relying on IT. The result was a 29% increase in searches to 2.4 million, strong growth in direct and organic traffic, and a 55% increase in the customer base from new customers.

Hobbycraft

Tim MacIvor

Digital Director