Case Study: HellermannTyton achieves increased traffic, conversions and global personalization with Bloomreach Experience Manager

How Global Manufacturer HellermannTyton Leverages Data and Personalization to Drive Its Digital Strategy

HellermannTyton, a global manufacturer of cable management systems operating in 39 countries, needed to harmonize worldwide systems and make product and company data more relevant and accessible to both customers and employees. Their legacy CMS couldn’t support an ambitious, personalized digital strategy or consistent product presentation across markets.

They implemented Bloomreach Experience Manager to build a flexible, future‑proof CMS, a central intranet/data hub and a personalized customer area (MyHellermannTyton) with features like favorites, recent searches and a hardware registry. The new platform enabled targeted personalization, easy multilingual SEO content reuse, and faster content management — driving continuous increases in sessions, visitors, search queries and conversions while creating a 24/7 knowledge system that supports global sales and operations.

HellermannTyton

Alexander Platzbecker

Head of Global eBusiness