Case Study: Connox achieves higher conversion rates and average order value with Bloomreach

How Connox Uses Bloomreach Engagement to Make a Big Impact on Its Team

Connox, a leading online furniture and home accessories retailer, needed a way to reduce browsing fatigue on its large catalog while scaling personalized customer experiences without relying on IT support. To meet this challenge, Connox used Bloomreach’s Loomi AI platform for personalization and marketing automation.

Bloomreach helped Connox launch a heart-icon engagement feature on product pages and use the resulting data to tailor emails and customer journeys more effectively. The impact was strong: a 95.5% increase in conversion rate for favorited items, a 34.4% reduction in bounce rate from product pages, and a 6.8% lift in average order value.

Connox

Christian Czok

Performance Marketing Manager