Case Study: Canadian Tire achieves 20–80% higher online conversions with Bloomreach Search & Merchandising

How Canadian Tire increased conversions by 20% with Bloomreach

Canadian Tire, one of Canada’s largest retailers with over 1,700 stores and a vast, multi-brand product catalog, faced a major challenge: its costly, homegrown search engine struggled with relevance and natural-language understanding, making it hard for customers to find the right products—an issue amplified as online shopping surged during the COVID-19 crisis.

To solve this, Canadian Tire replaced its legacy search with Bloomreach’s brSM AI-powered search and merchandising on SAP Commerce Cloud, bringing machine learning, real-time behavior tracking and smarter relevance to product results. The change improved findability and adaptability to changing demand, driving conversion increases of at least 20% across key brands (Atmosphere 20–30%, Mark’s 20–50%, SportChek 20–80%).

Canadian Tire

Brian Foreman

Product Manager, Site Search & Personalization