Case Study: Boden achieves real-time personalization and higher conversions with Bloomreach Discovery

How Boden Personalizes Every Visitor’s Experience

Boden is a British clothing retailer founded in 1991 that now sells online to customers in seven countries, generating £200m in annual turnover with 2 million customers and 98% of sales online. Facing slow, manual personalization workflows and legacy tools, the team needed an all‑in‑one platform to deliver individualized experiences, reduce rule‑writing overhead, and respond quickly to changing customer needs.

By adopting Bloomreach Discovery, Boden uses AI‑driven personalization, A/B testing, slot‑based merchandising, segmentation and analytics to update product sort order every 15 minutes, deliver location‑appropriate assortments, and test “outfitting” collections. The result: higher engagement, improved conversion and revenue per visit, faster reaction to sales and stock changes, and a more efficient team able to optimize for conversion rate, average order value and revenue.

Boden

Harriet Dowell

eCommerce Trading Manager