Case Study: Bellacor achieves significant organic search growth and higher conversions with Bloomreach SEO

How Bellacor Improved Organic Search Traffic and the User Experience

Bellacor, an online lighting and home‑furnishings showroom, faced a critical challenge: because its products have long lifespans, new customer acquisition is essential. After shifting focus from costly paid channels to organic search, the company had optimized for broad terms but needed a scalable way to capture long‑tail queries and improve the onsite experience for searchers.

Bellacor implemented Bloomreach SEO, which targeted long‑tail keywords and built thematic pages that curate the most relevant products for specific queries. The result: organic search became the site’s largest traffic source, with a significant year‑over‑year increase in non‑branded long‑tail traffic, higher conversion rates, more phrases driving orders, and the majority of that traffic representing new customers—helping Bellacor outpace competitors in keyword coverage.

Bellacor

Chris Fowler

Director, Marketing