Case Study: Annie Selke achieves 40% search revenue lift and 34% merchandising revenue uplift with Bloomreach Search & Merchandising

How Annie Selke Created a Seamless Buying Experience from Start to Finish

The Annie Selke Companies, home to lifestyle brands like Pine Cone Hill and Dash & Albert, wanted to expand its customer base while preserving a high-quality, frictionless shopping experience. They faced poor search relevance and no merchandiser control—customers struggled to find products, and manual reporting made it nearly impossible to merchandise over 400 overlapping categories effectively.

Annie Selke implemented Bloomreach Search & Merchandising and Insights to deliver visual product suggestions, algorithmic ranking, and actionable category data that merchandisers can use directly. In the first six months this drove a 40% increase in revenue from search and a 34% revenue lift from merchandising activities, while speeding product discovery and improving team efficiency.

Annie Selke

Monica Cleveland

CMO