Case Study: Alshaya saves time and drives revenue with Bloomreach

How Alshaya Saves Time and Generates Revenue With its Customer Reactivation Program

Alshaya Group is a leading multinational brand franchise operator with thousands of stores, cafes, restaurants, and digital channels across MENA, Turkey, and Europe. The company needed a way to better re-engage customers and grow revenue across its diverse portfolio, using Bloomreach to support its customer reactivation program.

Bloomreach helped Alshaya streamline its reactivation efforts through project cloning capabilities, saving time while enabling more efficient campaign execution. As a result, Alshaya generated revenue from the program and improved operational efficiency, with Bloomreach contributing to faster CRM-driven marketing work.

Alshaya

Abo Bakr Magdy

CRM Manager, Automation