Case Study: Hornby Hobbies achieves fast ROI and higher conversions with Bloomreach

Hornby Hobbies - Customer Case Study

Hornby Hobbies partnered with Bloomreach to improve its marketing and ecommerce performance, using Bloomreach’s Loomi AI-powered personalization platform. The company needed a faster, more effective way to create, personalize, and analyze campaigns, while also improving search experiences and making better use of customer data.

Bloomreach implemented Loomi AI for email personalization, analytics, search, and merchandising. The results were strong: Hornby Hobbies saw a 34% lift in revenue from email campaigns within four months, cut analytics design time by 70%, and increased conversion rates by 10% across its websites within two months of launch.

Hornby Hobbies

Michael Manton

Head of Ecommerce