Case Study: HD Supply achieves a 16% increase in search revenue with Bloomreach Discovery

HD Supply Increases Search Revenue With Bloomreach Discovery

HD Supply, a multi‑billion dollar distributor rethinking its digital strategy, faced slow product discovery and conversion across its e-commerce channels. Customers wanted to find and buy items quickly, so the team needed faster, more accurate search and higher add‑to‑cart and conversion rates.

The company implemented Bloomreach Discovery out‑of‑the‑box, revamping search to show product images, part numbers, prices and an “add to cart” option directly in the search bar and relying on Bloomreach’s algorithm for results. That change—plus new personalization and an Insights dashboard—helped HD Supply boost revenue from search by 16%, increase add‑to‑cart rate by 4%, and cut the time to find and fix search query problems to about 30 seconds.

HD Supply

Brooke Logan

Senior Product Manager, eCommerce