Case Study: Halfords achieves 5% RPV uplift and AI-driven site search and merchandising with Bloomreach

Halfords Boosts RPV through Smart Site Search and Merchandising

Halfords, the UK’s leading motoring and cycling retailer with over 460 stores and around 165,000 online SKUs, wanted to become a truly digitally led, customer-centric business. With 20% of sessions using site search that drove 40% of online sales, Halfords struggled with a constantly changing inventory that required time-consuming manual rule-writing to deliver relevant results—especially on mobile—hindering its ambition to improve customer experience and commercial performance.

Halfords implemented BloomReach Personalization (Search, Merchandising, Insights), using AI-driven search to personalize results, consolidate merchandising workflows, and deliver real-time customer insights. The solution reduced manual effort, enabled around 100 data-driven business decisions per week, maximized search opportunity across devices and delivered a 5% uplift in revenue per visitor.

Halfords

Louise Ford

Head of Digital Product & Portfolio