Case Study: GUESS achieves up to 24% year-over-year organic search traffic growth and 50% higher conversions with Bloomreach Organic Search

Guess? sees higher traffic and conversion rates with BloomReach

GUESS, a global lifestyle brand known for denim and apparel sold in over 80 countries, relied heavily on paid search and had limited resources to optimize its e-commerce content for organic discovery. With a complex channel strategy—wholesale, retail stores and e-commerce—Guess recognized it was missing focused, high-intent search traffic despite 18% of visits coming from natural search.

Guess deployed BloomReach Organic Search, a technology-driven, low-maintenance solution piloted and implemented quickly, to capture long-tail and thematic search intent. Within seven months BloomReach drove up to 24% year-over-year growth in natural search traffic, a 24% lift in queries driving traffic, and traffic from BloomReach converted 50% higher than non-navigational natural search—ultimately accounting for about 25% of non-branded natural search revenue.

Guess

Michael Relich

EVP, CIO & Strategy