Case Study: Grube boosts ROAS and real-time engagement with Bloomreach Loomi AI

Grube boosts ROAS by 70% with Bloomreach

Grube, a leading family-owned German retailer, faced challenges due to generic marketing. With a vast product catalog and specialized customer base, their static segmentation and batch campaigns failed to deliver relevant content, driving unsubscribes and wasting budget, particularly on costly print catalogs.

To solve this, Grube implemented Bloomreach's Loomi AI platform. This solution created real-time, behavior-based customer interest profiles to drive personalized emails, triggered journeys, and targeted catalog distribution. The results with Bloomreach included a 70% lift in print ROAS, a 50% reduction in catalog circulation without revenue loss, a 20% decrease in unsubscribes, and an 8% overall revenue lift within four months.

Grube