Case Study: GrandVision achieves scalable, brand-differentiated digital experiences across 44 countries with Bloomreach

GrandVision Embraces Digital Future With Bloomreach and commercetools

GrandVision, a global leader in optical retailing with 7,000+ stores and brands like Vision Express and Pearle, set out to sharpen its digital strategy to drive online sales and influence in-store purchases across 44+ countries. After mapping customer journeys and pain points, the company identified the need for a cloud, API-driven commerce platform that decouples front-end experience from back-end logic so each of its 30+ brands can maintain distinct identities while sharing a single, maintainable core.

GrandVision implemented Bloomreach Experience (BRX) as its digital experience layer and commercetools’ headless commerce as the back-end engine, meeting requirements for scalability, API flexibility, and marketing-led content control. The combined solution delivered a consistent, future-ready platform that empowers brand teams to create unique customer experiences, simplifies maintenance and scaling, and supports omni-channel growth across all markets.

GrandVision

Dirk Hoeri

Chief Executive Officer