Case Study: Sideshow achieves faster, more personalized campaigns with Bloomreach

From Concept to Campaign in 15 Minutes Sideshow’s Success With Bloomreach Affinity

Sideshow, the global leader in pop culture collectibles, needed a faster and more efficient way to launch relevant marketing campaigns for its many product drops and diverse fandom audiences. With a lean team and complex campaign-building processes slowing them down, Sideshow turned to Bloomreach and its campaign agents powered by Loomi AI.

Bloomreach helped Sideshow automate campaign creation, audience segmentation, and journey building from a simple prompt, cutting time from idea to launch to under 15 minutes. The results included a 2x increase in value per email delivered, 13.9% of email revenue attributed to the platform, and $10K generated from a single AI-powered campaign, while also streamlining over 200 post-purchase email scenarios into one automated campaign.

Sideshow

Dennis Bower

Brand Manager