Case Study: FitFlop achieves higher inbox placement and email delivery with Bloomreach

FitFlop Migrates Marketing Automation and ESP Activity to Bloomreach Engagement

FitFlop, the footwear brand known for combining biomechanics, comfort, and fashion, needed a better way to handle marketing automation and its email service provider activity. Its previous ESP was functional, but the company wanted to make better use of customer data and found the transition to a new platform challenging, including the need to upskill its team during the move to Bloomreach.

Bloomreach implemented Loomi AI and Email Marketing to unify marketing automation and email in one platform, with support from Bloomreach email specialists to ensure a smooth migration and uninterrupted communications. The result was a 10% improvement in inbox placement and 15 million additional emails delivered, while FitFlop gained faster audience activation, stronger segmentation, and more personalized customer journeys.

FitFlop

Martin Francis

Global Digital GM