Case Study: Drugstore.com achieves higher organic traffic and long-tail product discovery with Bloomreach BloomSearch

Drugstore.com - Customer Case Study

drugstore.com is a leading online retailer of health, beauty, vision, and pharmacy products with a catalog of more than 60,000 SKUs. The company needed to ensure its broad and diverse assortment was discoverable by search engines, but manually creating targeted content for growth segments was resource‑intensive and didn’t scale.

drugstore.com implemented BloomReach’s BloomSearch cloud marketing platform to automate and scale content discoverability with a data‑driven approach. The integration was straightforward and delivered measurable results: increased site traffic, more products discovered via natural search—especially long‑tail queries—and a notable share of conversions from new customers, making BloomSearch a core part of their marketing mix.

Drugstore.com

Colin Veach

Director of Online Marketing